The sea of blogs is vast, reaching published numbers in the hundred millions. It is safe to say, to assume even, that most of these blogs are not thriving. Avoid these pit falls to create a lasting presence among followers and fans.

Early Launch

Even before launching your blog, there is work to be done. Spend some time guest blogging on other sites to build up a following and create relationships with other bloggers and companies. At the same time, begin preparing for your launch by announcing it on social media forums. Recruit friends and acquaintances to share your pages as much as possible. Be a little shameless. If your blog is good, it will catch on, regardless of how the viewer got there.

Be prepared. Write content ahead of time, even if you don’t use it. There is nothing worse than starting your blog, trying to work through the issues, and not having enough time in the meantime to keep up with posts. Plan for the worst. Also, keep some social media posts handy for a quick share or reminder to followers. Everyone gets busy. Especially if you plan to post on a specific schedule, have some backup content so you don’t fall off course.

Scattered Vision

This actually has two parts. You should know very clearly what your objectives are, but you should also consider what your fans are interested in, and find exciting ways to present that information to them. Selfish blogs don’t thrive. Although your passion in the subject is important, what is much more important is the passion of your readers. Blogs are meant to share information, entertain, and often educate. Figure out your main vision, and find ways to expand on like topics that will be beneficial to your followers.

Be specific. Write for a target audience. This may seem like a risky move that can limit fans, but it is actually a way to draw in a loyal following. There are millions of people on the internet. Do not allow this number to sway you to write generally about any given topic. Find your niche. Expand on it in interesting ways, but never wander too far from your actual vision. Be consistent, and always refer back to your initial objective.

Lacking Knowledge

Maintaining a blog is a multi-faceted project. You will need to have at least a working knowledge of the ever-changing internet, SEO strategies, and blogging platforms. In your spare time, watch tutorials or peruse blogs about blogging. The ironic thing about being a part of the internet world is the way it constantly overlaps itself, giving and taking knowledge at every click. Use this to your advantage. You may even find yourself interacting with other bloggers and gaining followers while searching for information to better your own blog.

Giving Up Too Soon

Creating a blog takes time, as does anything else worth credibility. So take time. Put in the work. It is important to be aware of how large your following is, but don’t get discouraged by small numbers right away. Consider what you can do to make your content more intriguing, how you can catch the attention of fans, and where you can discover new followers. Post at least a few articles weekly to keep your current followers interested and your blog active. Spend time interacting with your fans, and create an e-mail subscription to keep them in the loop.

Commit to your blog. Give yourself a decent trial period (at least 6 months), and work diligently during this time, even if you think you aren’t seeing results. Have a plan and follow it. This should include a post schedule, anticipated time spend on guest blogging and social media, and marketing objectives. The beginning can be a struggle, but a blog cannot entirely fail until you give up on it. Good luck and happy blogging!

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