There’s a lot of content out there. It’s difficult to reinvent the wheel. Just about everything that could be said has already been said in one way or another. You probably have created quite a lot of good content over a period of time. This means that you absolutely should recycle your old content, as it probably hasn’t been seen by your entire following the first time. The big question is: How do you know which content to recycle? There’s plenty of clues to assist in figuring out which posts are worth reposting. Take a look at the tips below.
There’s analytics built in with every tweet and every Facebook post. You can get a little deeper with the stats by using social sharing tools (Buffer, Sendible, Hootsuite…) All of these stats allow you to go back over your previous content and see how it performed including:
You’ll be able to see how well a piece of content that you put out on social media was received. The idea is picking and choosing the right content to repost. You probably don’t want to repost time sensitive things, as the opportunity to share has come and gone. These items include things like news stories and current trends. You can repost stories that did exceptionally well, to see if you can get a few more views. It’s also a good idea to re-post stories that didn’t get much interaction. Whether these were posted at sub-optimal times, or simply didn’t generate interest is for you to discover.
The Circle Of Content
While recycling content is more than just re-purposing what’s already written, there’s a knack to it. The content needs to be well-timed and attention grabbing. If The content doesn’t have both of those things, it could fall flat. You will never know what doesn’t work if you don’t try various types of content at differing times.
When you need a bit more advice on what type of content to create, consult the experts. Rank Sharks has a variety of content creators and Internet marketing experts who together are a team that make your marketing strategy unstoppable. Contact us today for more information on our services.