Case Study: Obertal Inn
Turn Leads into Sales
Obertal Inn is a 27-room Leavenworth, WA bed and breakfast hotel is privately owned and operated since 1992. Visitors are treated as part of the family.
Goals
- Target likely customers, location-based ages 24-65+
- Reach new customers through generating relevant traffic to the website
- Generate engagement through promoting inn and local events
- Gather demographic data on potential customers based on response rate to ads
Package
- Facebook Ad Marketing Solutions
Strategies
- Two Ads – Link Clicks and Lead Form
- One ad promoting inn and linking back to the booking page
- One ad promoting local Balloon Festival
- Generate relevant traffic back to website encouraging user to book a room
- Gather data based on who responds to the ad to set up for retargeting later
- Targeted ads based on age, location, interests, behaviors, and demographics
Results
(30 Days Active)
- 19600Reach
- 735Link Clicks
- $0.27Average CPC
- 2Ads