Case Study: So-Cal Firepits

Turn Clicks into Customers

So-Cal FirePits specialize in designing and manufacturing the highest quality Fire Pit Tables, fire features and outdoor tables. We use 3D engineering software to design and build precision laser cut metal components, this allows for extremely fast design flexibility and delivery of custom orders.

Goals

  • Target likely customers, specifically home owners age 32 thru 65+
  • Generate purchases by retargeting custom audience
  • Introduce unique features or discounts to generate brand awareness
  • Retarget custom website audience for conversions

Package

  • Facebook Ad Marketing Solutions

Strategies

  • Two Ads – Link Clicks
    • One ad linking back to the website product pages
    • One ad retargeting
  • Generate purchases by retargeting custom audience
  • Gather data based on who responds to the ad to set up for further retargeting
  • Targeted ads based pixel traffic and creating a custom audience

Results

(30 Days Active)

  • 16752
    Reach
  • $3678.75
    Purchase Conversion Revenue
  • 523
    Link Clicks
  • 2
    Ads