How to Get a Greater Return on Your Content
Each aspect of your business is a valuable piece of the puzzle, but each part can also be expensive. Even when it comes to content, it is always important to get the best bang for your buck, without sacrificing quality. Here are the best ways to get a greater return on your content:
Spend Time the First Time
Quality content, above anything else, will always give you the greatest return. If your content is useful and accurate, followers will recognize this and be more opt to return to your content and your brand. Spend extra time to create high quality content with every piece of information you share. Optimize keywords and phrases to make your best content searchable. Even if it is slightly tedious, do your research well. Know your own content so going forward you are able to connect the dots. Create a full circle advertising campaign by writing content that informs and delights followers and continues to do so every step of the way.
Be On the Go
More than fifty percent of searches are now made from mobile devices. Your content should (and needs to) exist seamlessly in the mobile world. From your homepage to your blog and across social platforms, your content needs to be able to be read without trouble or delay. Make sure your mobile site loads and works just as well as your full site. The number one issue with mobile sites is loading time. Be sure your website does not have this problem, or visitors will quickly move on to something else.
Social media has become an invaluable part of advertising even for the smallest brands. Networking has shifted into a virtual world. Your content on social platforms should be of the same quality as the rest of your content, and don’t skip the research and optimization. Social media may actually be one of your most important aspects because it is the main way people network in today’s society. It is a way to connect with customers on a personal level without actually being in front of them. Form solid relationships with followers and offer them content that is useful and exciting.
Don’t let your content go to waste. Find ways to link back to old content from other pages or new blogs. Refer back to anything that can be useful to followers again. If an older blog helps to better explain a new one, be sure to reuse the content. Using already written and optimized content is cost effective and can fill in the spaces if you need extra content during a busy time. If it’s already written and paid for, use it any way you can to reach customers and enhance new information.
Get the most out of your content by always creating the highest quality content, keeping up with technology, and using current data to supplement or complement existing content.