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It’s Not Too Late To Mobile Optimize Your Site

We knew it was coming – Google’s Mobilegeddon went into effect on April 21st of this year, making mobile-friendliness a must for all websites wanting to stay ahead of the pack. As with many of their recent changes, this algorithm update is still in the process of rolling out. That means those who missed the mark still have time to optimize their sites for mobile, and get back in the running.

The good thing about mobile optimization is that the changes needed to get there will also help you in other aspects. Much of the process involves modernizing your site – an investment that will not go unrewarded. Here are some things you can still do to make your website mobile-friendly.

Change Your Design

Responsive design allows you to use just one website rather than creating an additional site for mobile because it automatically detects and adapts to the device it is being viewed on. This configuration is probably the simplest, most popular mobile-friendly design and won’t contribute to additional costs that running two separate sites would. Be sure to go through your current site and eliminate any Flash components by removing them altogether or upgrading to a modern element like HTML5 because Flash will not convert to mobile. Other than that, try to keep your text large enough to read and your page clean from clutter. The internet is moving into a sleeker design in the coming years. You can get ahead of the progression by including this updated look in your mobile optimization plan.

Speed It Up

Don’t load your page with too much text, photos, and videos because then it won’t load. Generally when you’re on the go you want information fast. Mobile users don’t have the time or patience to wait for a slow page to show up. They will soon move on to something else if your site isn’t fast enough. You can test your site speed using Google Tools once you’ve consolidated content. Your home page is most important so try to keep it looking sleek and clean while giving users necessary information at first glance. Use subsequent pages to categorize information and break up heavy content. Double check re-directs to make sure they all work properly when moving from page to page. A seamless page will provide customers with more information and you with more sales.

Make Conversion Efficient

Your end goal is ultimately conversion – whether it includes sign ups or sales. Make forms and transactions as simple as possible. There is nothing worse than trying to make a purchase on a mobile device and having to fill out long information fields or unnecessary forms. The fields are small and difficult to navigate already, so try to offer customers the simplest checkout possible. If you are looking for visitors to fill out membership or newsletter forms, keep everything on one page and avoid adding extra content that can be shown elsewhere. If able, allow returning customers to save their information for future purchases to make their next checkout even easier.

There are plenty more details you can delve into to optimize your site further for mobile-friendliness. Start with the basics that can help your site now, while allowing you to prepare for the future. Just remember though, the future is basically here – it’s mobile. It’s time to start moving fast.

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