Penguins, Pandas, and Hummingbirds (oh my!)
Exactly how many (Google ranked) websites have been effected by the Panda/Penguin updates?
[one_third][chart percent=”72″ align=”center” color=”color1″ size=”150″ line_width=”10″ rounded=”no” animation_time=”2″]72%[/chart][/one_third]Penguin vs.Panda…sounds like an unfair fight! In the realm of marketing and search engine optimization Google Penguin and Google Panda are code names for complex algorithms that ultimately affect your website’s rank in search engines. Google is always changing and improving the strategy of how to maintain a successful online presence. Just when you think you’ve got the hang of it, they change the game.
Enter the newest curve ball (or should I say bird) in your SEO marketing strategy – the Hummingbird. Simply put, the Hummingbird is a smarter more advanced way Google provides results with the keywords you use. The objective here is to minimize unwanted content by specifically focusing on the context of search words and phrases to accurately find what you’re looking for.
Penguins, Pandas, and Hummingbirds (oh my!) don’t have to be as intimidating as they sound. The secret to great internet marketing and the ability to maintain a high SEO rank for your company is all about patience and persistence. It won’t be easy but it can be done; put emphasis on creating original and share-worthy content for your readers via social media platforms and online that are not overly dowsed in keywords. Keep current on Google web marketing trends and stay ahead of the game so you’re flexible to adjust your search engine strategy as necessary. The real fight here is not Penguin vs. Panda or even Panda vs. Hummingbird, it’s you vs. Google.