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Make the Most out of Your Business LinkedIn Profile

At its best, LinkedIn is a networking tool that can do great things for you and your business. At its worst, it’s a convoluted social media page you need to add to your list of pages. The good outweighs the bad, but we understand the headaches coming into it. Don’t let that discourage you from being active on LinkedIn. It is the number one social tool for generating leads, and, if you do it right, you could be tapping into existing connections and building this strength. Essentially, it’s time to make the most out of your business LinkedIn profile.

Ugly Duckling Turned Swan

In the past couple of years, LinkedIn has flourished into the 562-million-users social page that it is today. It has become a beautiful swan in the marketing world. It has a lot of power—it can bring you to so many connections and grow your brand through “word of mouth”. Did we mention that it’s the top-rated social network for lead generation?

Making the Convoluted Easy(er)

First, start with your own LinkedIn profile. You ever heard the expression, “People do business with people”? It still rings true, now more than ever probably. We are living in a world where transparency and authenticity hold rank. So, if you’re wanting to set up and market your business profile better, it all starts with you—and everyone in the company. Notably, when people search your business, they’ll also be able to find the people behind the company. Hopefully, first impressions will be good enough for them to think, “Yeah, I can see myself working with them.”

Secondly, your company page needs to be effective. LinkedIn generates more leads for B2B companies than Facebook, Twitter, or blogging. So, be compelling and take the time to fill in your business profile. Don’t be afraid to be witty, or include anecdotal things that may lead people to look further into your business. Again, transparency and authenticity. You’ll also want to implement keywords into your profile for search optimization. Be clear about what you do, what services you provide, or what it is that you’re selling.

Engage on your Business LinkedIn Profile

In order to really make the most out of marketing on LinkedIn, you need to engage. Publish content that will target your audience. The goal is to get people to click, share, comment, and like your content. Keep note, being “salesy” doesn’t work so well. You want to promote discussion or address questions that your followers might have. It’s always a good idea to post third-party content because even if it’s not coming from you, your audience will understand that you have a pulse on the industry. Don’t limit yourself to text-only posts, either. Your business profile should include videos (especially if you have a YouTube channel), photos, and graphs pertaining to your business.

Lastly, you’ll want to create LinkedIn ad campaigns in order to meet your marketing goals. Since LinkedIn is already full of decision makers and other leaders in their industry,  marketing is super easy and results-driven. You can “sponsor” your content to get it in front of more of your followers, or you can create ads. This method will allow you to reach more people and you’ll be able to measure the analytics coming from each campaign you run. In order to meet goals, or see where your company is going, these measurements are a good thing to look at.

Though LinkedIn seems like another social media monster you need to slay, it’s the best tool for your business to use. Get out there, engage, and use this to your advantage. You’ll be getting leads in no time.

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